This year, Australians have spent nearly $7 million on hair, beauty and cosmetic surgery. The most requested procedure at cosmetic surgery clinics was Botox.
STROLL down a trendy cafe strip in any Australian capital city and the bevy of beautiful people to be seen there might suggest we are a vain bunch.
And now new market research reveals we are spending up big to look that way.
Whether it’s doing the best with what you’ve got, with haircuts, beauty treatments or personal fitness training; or undergoing more serious cosmetic procedures and plastic surgery, the investment to looking good is increasing.
Hair and beauty businesses receive the bulk of the spend, but our appetite for cosmetic procedures is insatiable and growing at a fast rate, up 25 per cent last year alone.
Despite cautious consumer spending overall, business information analysts at IBISWorld expect Australians will spend $6.99 billion in 2011-12 on their personal appearance.
That’s more than $313 per person, an increase of 18.8 per cent from the $5.88 billion spent in 2010-11, according to IBISWorld’s research.
While some Australians got by with just a haircut, IBISWorld Australia general manager Karen Dobie said many older women in particular had weekly rituals such as facials, hair removal… continue reading
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